Healthy Ireland is a national health initiative by the Irish government, aimed at improving the health and wellbeing of the nation by making it a national priority. A healthy population is a major asset for society. This initiative seeks to involve all sectors of Irish society and government to pro-actively achieve this.

They required a new logo and branding including the design of the framework document, a launch video and brand guidelines.

The logo expresses the desire for a more open way of working, that promotes dialogue and communication through all aspects of society ranging from mental health issues and education to general fitness. For this initiative to work people needed to be encouraged to talk about the issues and this conversation could begin with a simple "Hi".